Swift Engineering architects an international Facebook marketing experiment for ocean conservation. We selected domestic groups containing coastal cities and central US. We also selected international groups from “Europe” and “Australia”. The results below showcase the most involved demographics from the Blue Fellowship Grant. This information should be used in future ocean conservation marketing campaigns.
Figure: Engagement rate for the US
Figure: Top US cities for engagement in the US
Figure: For additional ocean conservation marketing efforts these interest groups should be targeted
Figure: For additional ocean conservation marketing efforts these majors should be targeted
Figure: For additional ocean conservation marketing efforts these universities should be targeted